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Voice AI Simulations for Sales Teams

Unlimited negotiation practice, automatic feedback, and per-rep analytics — before they ever face a real customer.

Helping train 300+ sales reps and medical reps across North America

Why Standard Training Doesn't Work for Sales

01

Knowledge ≠ Skill

A rep passed the training. Aced the test. Then bombed the first tough call. Because checking a box doesn't guarantee a real skill.

02

Onboarding Is a Lottery

A new rep joined two weeks ago. Officially — trained. In reality — not ready. But customers are already calling. And every awkward call is a deal you'll lose and never find out about.

03

The Coach Can't Keep Up

You have one coach for all reps across multiple offices. You physically choose who gets feedback today. The rest go into battle unprepared — and you know it, but can't do anything about it.

04

Top Performers Fall Out of Training

"We'll deal with it later" — the most expensive phrase in sales. A veteran rep sells "well enough" — which is exactly why no one looks at how much they leave on the table. Later never comes. But the skill gap stays.

"Managers never seem to have time for veteran reps. The old guy's selling, we'll deal with him later. PICHI closes that gap."
— VP of Sales, Software Company

Companies adopt pichi.ai when one of these five things happens:

Rapid Hiring Surge

You hired 10+ new reps in a quarter. The coach can't keep up. Onboarding drags on — and people are already on calls.

Turnover Above 20% Per Year

You're endlessly teaching the same thing. L&D is maintaining the baseline, not driving growth. Training investments walk out the door with departing reps.

New Product Launch

The team needs to sell something new — in a month. No time for deep training. You need practice, fast.

Blown Calls in Long-Cycle Deals

ACV is high, the cycle runs 6–9 months. One negotiation mistake costs a quarter. You want practice before the meeting — not a post-mortem after.

Customer Complaints About Communication Quality

NPS is dropping and customers are churning. You know the problem is how the team communicates — but you can't measure it or fix it at scale.

LMS checks what a rep knows.

pichi.ai checks what they do when the customer says no.

A test score isn't a skill. Skills are proven under pressure. Here's what that looks like →

Not Just a Simulation — A Complete Training Loop

Four steps that deliver +30–40% improvement in dialogue scores in the first two weeks

01

Scenario Builder

A new scenario in 15 minutes — no IT required. Launched a new product? Script changed? HR builds the scenario themselves — no tickets, no waiting. The team trains on current material the very next day.

02

Voice Simulation with Real-Time Coaching

A real voice call with an AI customer who objects, interrupts, and doesn't take excuses. Reps learn to hold their ground under pressure — before a real customer applies it.

03

Interactive Post-Session Debrief

Not "read the report" — a live dialogue: exactly where they lost the customer, what to say instead, how to approach it differently. No waiting for the coach. No fear of asking a "dumb question." The rep jumps back into a new session — already knowing what to fix. Not next week at a training. Right now.

04

Next Attempt

The rep jumps straight into a new session — already knowing what to fix. Right now, not next week at the next training.

You See Every Rep's Progress — Without Call Monitoring or Field Visits

You already know who on the team is struggling. Now you'll know it before — not after.

Speech analytics shows the problem after the call. pichi.ai shows it before they hit the field — 85% correlation with real call scores.

A new rep has completed 12 sessions. You weren't in a single one. And you still know: they're ready.

One rep blew a meeting. Tomorrow, the entire team trains on that scenario — before they ever face that type of customer in real life.

AI
AI Trainer
Great attempt!
What worked:
  • You built strong rapport with the customer
  • Asked three solid discovery questions before moving to the demo
Areas for growth:
  • You lost control on the pricing objection and went defensive
  • Try in your next attempt: Acknowledge → Clarify → Reframe
Your Skills
Conversation Structure 8.0
No data for last quarter
Objection Handling 4.0
No data for last quarter
Communication Quality 6.0
No data for last quarter
Next Step 3.0
No data for last quarter

with pichi.ai, you can "replay the meeting"

The AI agent breaks down a failed deal and builds a training scenario around it. You assign it to the team — and everyone runs through that meeting by voice before they ever face that type of customer in real life.

get started →
85%

Correlation with real call speech analytics

pichi.ai scores correlate with what happens on real calls. That means: you see the picture before they hit the field — not after the failure.

+25–40%

Improvement in dialogue scores within the first two weeks

With 10+ training sessions. In two weeks. Because practice is daily — not once a month at a workshop.

+25%

Lift in conversion on deals with pre-meeting practice

Data from a Real Estate project: reps who trained before a specific meeting closed it better. Not just numbers on a training dashboard — a direct link between practice and results.

This isn't "we hope training helps." This is data on every conversation, every rep — and you make decisions based on it.

Discuss implementation:

hi@aspirity.com

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Questions People Ask Before Deploying Our AI Trainer

You're pricier than we expected

Yes, we're slightly above market average — and that's intentional. We don't sell a license and walk away. We build AI personas based on your real customers: their objections, behaviors, and industry terminology. That's why it works instead of collecting dust.

We price every enterprise client individually. That's why we start with a pilot — so you see the numbers and ROI before a full contract, not after.

I need to get leadership buy-in — I'm not the sole decision maker

Totally normal and we get it. We have: a concise executive summary for your leadership, an ROI calculation tailored to your team, and answers to common security and IT questions. We're happy to run a separate session with the relevant stakeholders — in any format.

A one-month pilot is exactly how you get internal buy-in: minimal risk, concrete numbers to show.

How do you handle data security?

All data is stored on SOC 2-certified infrastructure in compliance with GDPR / SOC 2. We are a registered data processor. Enterprise security reviews are nothing new — we've been through them before.

If your security team has specific requirements — we're ready for a dedicated technical session. We've worked with pharma, fintech, and enterprise where data requirements are the most stringent.

We've tried something like this before — people didn't use it

A fair concern and we hear it often. Here's what sets PICHI apart from most EdTech tools: reps come back on their own — because the feedback is specific, judgment-free, and doesn't require waiting for a coach. It's a different experience.

User NPS after pilots: 85. From real sessions: "Awesome," "room to grow," "want to keep going" — no coercion.

If your last tool left a bad experience — tell us exactly what went wrong. We'll show you how we've solved it.

We don't have resources for a complex implementation

A pilot launches in 2–3 weeks. No IT integration, no developers. We help set up the first scenarios — then your HR team handles it themselves in 15 minutes using the no-code builder.

It's a technically sophisticated product — but the complexity is on our side, not yours.

Our product is too specialized — generic scenarios won't cut it

Specificity is our competitive advantage, not a problem. We've already built 20+ realistic AI personas: embedded clinical research, 100+ drug names with correct pronunciation, industry-specific scenarios for pharma, SaaS, and enterprise sales.

The more complex your product — the wider the gap between us and generic solutions.

How is PICHI better than just GPT with a voice?

GPT doesn't know who your customer is. It doesn't hold a tough objection for three minutes, doesn't simulate an impatient buyer under time pressure, doesn't score dialogue structure against your criteria, and doesn't show a rep exactly where they lost the deal.

PICHI isn't a chatbot. It's voice infrastructure: a realistic persona tailored to your industry, automated criteria-based scoring, and analytics per rep. GPT is an experiment for one person. PICHI is a system for a team.

Do you integrate with our LMS?

PICHI currently works as a standalone platform — no LMS required to get started. Session assignment, analytics, and progress tracking are all inside the system.

LMS integration is available via the LTI protocol. We also have an open API for integration with your internal systems.

How Companies Usually Solve This — and Why It Doesn't Scale

Corporate Training

Course, Test, Certificate

Knowledge verified. Behavior — not. A test doesn't build muscle memory: a rep knows the right answer in a quiet room and falls apart under pressure from a real customer. LMS covers knowledge, not skill.

pichi.ai adds what's missing: practice under pressure — before hitting the field.

Trainer

Expertise, but No Scale

A good trainer is valuable. But they run 4–6 sessions a day, work out of one location, and physically can't cover everyone. Field visits are rare. Feedback goes to the few.

pichi.ai doesn't replace the trainer — it frees them from routine call monitoring so they can work with people, not recordings.

DIY Solution

Flexible, but Breaks at Scale

Role-plays with colleagues — awkward and irregular. Scoring spreadsheets — subjective and time-consuming. It works for one person, but falls apart with a team of 30+.

pichi.ai is infrastructure, not an experiment: scenarios, voice, analytics, and per-rep progress — out of the box.

The trainer stays. The LMS stays. pichi.ai does what they can't: gives every rep unlimited practice — and shows the results in numbers.

What People Who've Already Launched Say

"Everyone's skeptical of any tool, any training. Whatever we assign, half the team immediately calls it a waste of time. And here they're saying 'awesome,' 'I'll keep using this' — that's what genuine success looks like."

Elena
Head of L&D Center, Real Estate & Construction

"We were looking for a solution where we could set up all the scenarios and prompts ourselves... We needed to move fast. PICHI lets us do exactly that."

Anastasia
Head of Training, Software Company

"The way feedback is delivered — I genuinely loved it. It's constructive, really detailed. And the fact that the rep tried to dodge a question — the trainer still flagged it at the end. That's exactly what I wanted."

L&D Director
Pharmaceutical Company

"Surprisingly accurate feedback after sessions — we saw in data what we'd long suspected."

Anna K.
L&D Director

"We looked at scores after a month of use — it's clear that yes, this is real. We have speech analytics in the company and it shows exactly the same results."

Head of Sales
Real Estate

How It Works in Practice

NDA: Pharma Pharmaceutical
Task: Training medical sales representatives for physician visits. Handling objections for specific drugs and physician specialties.
2 AI physician profiles, 4 visit scenarios, 200+ simulations during the pilot, scaled to the full medical rep team.
"Training medical sales representatives for physician visits using an AI trainer — detailed case study"
NDA Real Estate & Construction
Task: Accelerate rep onboarding and improve training quality.
Pilot NPS 89%, 400+ simulations during the pilot
"This is a phenomenal success!! Reps themselves are saying: 'Awesome!' 'There's room to grow!'"
— Elena, Head of L&D Center
NDA Software Company
Task: Configure scenarios for their own sales framework without involving IT.
Scenario ready in 15 minutes, pilot launched in one week, reps up to speed on all product changes within 2–3 days instead of months
"PICHI lets you configure all scenarios and prompts yourself — and do it fast."
— Anastasia, Head of Training

Launch a Pilot — and See a Team Snapshot Within 48 Hours

A pilot takes 4–6 weeks. No IT integration. Secure. Enterprise-ready.

Discuss the Pilot →
hi@aspirity.com

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